Vehicle Display Ads
Vehicle Display Ads
Below are examples of display advertising products that my Digital Marketing Development team at Sokal has refined, redesigned, and expanded to improve visual consistency, campaign performance, and production efficiency.
Legacy Display Ads
Legacy Ads are our standard inventory display ads designed to showcase a dealership's pre-owned vehicle inventory. Each ad features dealership branding, national promotional event logos when applicable, and a rotating inventory feed that includes vehicle imagery, make, model, trim, stock number, and pricing. These ads are produced in all standard IAB display sizes, including 300×250, 728×90, 300×600, 320×50, and 160×600.
When I joined the team, one of my first responsibilities was refreshing the overall design system for these ads. I refined the layouts by improving spacing, alignment, and visual consistency across every size to create a cleaner, more cohesive user experience. Built in Celtra, these templates are used across hundreds of client campaigns, and my team maintains and updates them daily to ensure they remain accurate and current.
Dynamic Vision Ads
Dynamic Vision Ads build on the Legacy concept by combining branded video or dealership commercial footage with rotating pre-owned inventory. These ads provide a more engaging visual experience while continuing to highlight key vehicle information in a clean and easy-to-read layout.
I led the visual redesign of this product to modernize its appearance and create a more consistent design language across the platform. In addition to ongoing maintenance, our team has focused on improving the product behind the scenes by streamlining production workflows and implementing rule-based inventory feeds in Celtra, reducing manual effort while improving efficiency and scalability.
Cherry Cars Launch Campaign
For the launch of Cherry Cars, a new dealership brand, I designed a collection of custom digital display ads tailored to their unique identity and marketing goals. The campaign included standard display ads as well as an interactive Interscroller experience that combined imagery, video, custom messaging, and branded visuals to create a more immersive advertising experience.
I designed and prototyped each ad in Figma before collaborating with a teammate to build the final creatives in Celtra. Once developed, these ads became reusable templates that can be customized for future clients interested in similar interactive advertising solutions.
These projects reflect my passion for creating scalable digital products that balance thoughtful design, brand consistency, and efficient production workflows while delivering engaging experiences for both clients and consumers.
Vehicle Display Ads
Below are examples of display advertising products that my Digital Marketing Development team at Sokal has refined, redesigned, and expanded to improve visual consistency, campaign performance, and production efficiency.
Legacy Display Ads
Legacy Ads are our standard inventory display ads designed to showcase a dealership's pre-owned vehicle inventory. Each ad features dealership branding, national promotional event logos when applicable, and a rotating inventory feed that includes vehicle imagery, make, model, trim, stock number, and pricing. These ads are produced in all standard IAB display sizes, including 300×250, 728×90, 300×600, 320×50, and 160×600.
When I joined the team, one of my first responsibilities was refreshing the overall design system for these ads. I refined the layouts by improving spacing, alignment, and visual consistency across every size to create a cleaner, more cohesive user experience. Built in Celtra, these templates are used across hundreds of client campaigns, and my team maintains and updates them daily to ensure they remain accurate and current.
Dynamic Vision Ads
Dynamic Vision Ads build on the Legacy concept by combining branded video or dealership commercial footage with rotating pre-owned inventory. These ads provide a more engaging visual experience while continuing to highlight key vehicle information in a clean and easy-to-read layout.
I led the visual redesign of this product to modernize its appearance and create a more consistent design language across the platform. In addition to ongoing maintenance, our team has focused on improving the product behind the scenes by streamlining production workflows and implementing rule-based inventory feeds in Celtra, reducing manual effort while improving efficiency and scalability.
Cherry Cars Launch Campaign
For the launch of Cherry Cars, a new dealership brand, I designed a collection of custom digital display ads tailored to their unique identity and marketing goals. The campaign included standard display ads as well as an interactive Interscroller experience that combined imagery, video, custom messaging, and branded visuals to create a more immersive advertising experience.
I designed and prototyped each ad in Figma before collaborating with a teammate to build the final creatives in Celtra. Once developed, these ads became reusable templates that can be customized for future clients interested in similar interactive advertising solutions.
These projects reflect my passion for creating scalable digital products that balance thoughtful design, brand consistency, and efficient production workflows while delivering engaging experiences for both clients and consumers.